Tom Clancy’s The Division Heartland
During my time at Ubisoft & Red Storm Entertainment, I led the conversations and drove the development of the visual identity and branding of the marketing assets for Tom Clancy’s The Division Heartland.
Despite the years of hard work of the talented developers and my marketing team, Ubisoft ultimately decided to cancel the project and it was never released.
Key Art
My marketing team and the developers provided art direction, ensured weapon authenticity and sourced in-game assets to deliver to an agency developing the key art.
Once it was delivered, we did final retouching and paint-overs in house to fully realize the gritty environment we were trying to communicate.
I then took the final artwork and versioned it for all of the various sizes and banners needed for what would have been its beta release.
Screenshots
With the help of multiple artists across Ubisoft and its studios, I developed a workflow that enabled myself to pose and light characters for bespoke screenshots all captured within the Snowdrop Engine.
Style Guide
As the sole designer on the marketing team, fleshing out the brand identity of Heartland fell to me, as did the creation of the 77 page style guide to go with it. Brand pillars, positioning, game art, logo guidelines, social media and design mockups were all contained within.
Concepts
As part of the marketing team, I also explored and concepted potential collabs and partnerships for the game.
All images are concept only and do not indicate any deals reached or actual partnerships
