PUBG Americas Series Rebrand
While at KRAFTON, I got the opportunity to rebrand the PUBG Americas Series for its 2024 season alongside fellow designer Kevin Yoo. In addition to the rebrand, we also created a style guide and brand toolkit full of custom assets.
Concepts
With its torn edges, tape containers and gritty analog feel, this concept became a clear front runner early on for both us internally and our client. Once the direction was approved, we got to work on the fleshing out the details and building the style guide and toolkit.
Rebranded Assets
Once the style guide and toolkit were finalized and delivered, we got to see the fruits of our labor come to life as other teams and agencies began to produce the refreshed identity to work.
All credit goes to the original creators of these assets.
